Social Media
instagram Account to inspire solo travel
Role: Social Media Manager
Tools: Instagram, Capcut & Canva
Goal: Manage Instagram content that highlights the feasibility of solo travel for an 18–35 audience while building a community interested in travel services
about the project
This Instagram account documented one year of solo travel, with the goal of inspiring people aged 18–35 to solo travel. The focus was on meaningful engagement and building a community that could convert followers into clients seeking travel services.
Turning Observations into strategy
Key Observations (first 2-3 months of posting)
Content featuring my face / voice drove the strongest engagement
Stories / Reels outperformed Stills
Highly polished posts underperformed personal / inspirational content
More educational posts led to increased travel advice inquiries
These insights led me to prioritize real-time Stories and Reels featuring my face or voice, supported by stills from my solo-backpacking journey. This approach boosted engagement and converted several followers into clients.
How this shaped my strategy
Stories
Type: Personal
Purpose: Humanize myself and create emotional attachment
Type: Inspirational
Purpose: Highlight an aspirational yet realistic travel lifestyle
Type: Educational
Purpose: Counter negative perceptions of hostel living
Reels
Type: Inspirational
Purpose: Capture attention with trending audio and short-form vid
Type: Inspirational
Purpose: Demonstrate the unique kinds of activities hostels offer
Type: Personal
Purpose: Document meaningful experiences through solo travel
Stills
Type: Educational
Purpose: Establish trust through useful, actionable travel advice
Type: Educational
Purpose: Strengthen backpacker identity through flight education
Testimonials
“Skye is literally amazing! I asked for a few recommendations and ended up with a 3-page, in-depth itinerary of everything I needed to know!”
Carter B.
“Her attention to detail and knowledge of the best places to stay, explore and seek volunteer work made all the difference in my planning process.”
Jacqui M.
“Because of Skye’s enthusiasm and well-rounded knowledge, I felt very comfortable starting my first solo-backpacking trip to Southeast Asia.”
Kiren G.
outcome
Built a trust-based travel community that drove 50+ consultations and 30+ curated international itineraries across 17 countries for $1K–$15K+ clients.
